One of the world’s most respected Champagne houses, Laurent-Perrier has a rich heritage. Working closely with marketing agency Mabel Communications, Colourform was tasked with designing a series of promotional micro-sites and social media campaigns to support their on-bottle promotions.
The responsive micro-sites needed to leverage the existing LP brand, be easy to use, and encourage customers to interact with the brand. This was achieved by using embedded YouTube videos, bespoke recipes created by master chefs and high-end promotional offers.
