Christmas is an important time of year for Champagne Laurent-Perrier. To build excitement and get people talking about Laurent-Perrier on social media, Colourform created online festive campaigns for Christmas 2016 and 2017.
The 2016 campaign featured an interactive advent calendar. Each morning a door would be unlocked and be openable by visitors. Behind each door was a special festive offer, promotion or festive tip which would also be broadcast on social media.
The 2017 campaign was inspired by the new Cuvée Rosé Robe, which is a beautiful bespoke cut-metal bottle jacket. 12 robe-style festive baubles would reveal a new offer or promotion each day in the run-up to Christmas. The campaign was broadcast on Twitter, Facebook and Instagram.