One of the world’s most respected Champagne houses, Laurent-Perrier has a rich heritage. Working closely with marketing agency Mabel Communications, Colourform was tasked with designing a series of promotional micro-sites to support their on-bottle promotions.
The responsive WordPress micro-sites needed to leverage the existing LP brand, be easy to use, and encourage customers to interact with the brand. This was achieved by the use of embedded YouTube video’s, bespoke recipes created by master chef’s and hi-end promotional offers.
