The Open IPTV Forum is a non-profit organisation formed to define, standardise and implement internet-connected TV services.
They needed a new brand identity, brand guidelines and marketing collateral that would provide clear, consistent messaging to IPTV service providers and manufacturers across the globe. As a relatively new organisation, they wanted something clean, clear and recognisable.
My process involved discovering the brands core strengths and where they wanted to place themselves in the minds of their intended audience. The use of the “OIPF Wave” device conveys their commitment to moving the IPTV ecosystem forward and improving communication amongst members. Supporting literature, posters and infographics were designed to provide them with a basic brand toolkit that could be expanded in future.
