Slow Ways is an initiative to create a national network of walking routes connecting all of Great Britain’s towns and cities.

Currently in Beta startup, Slow Ways already had a basic, functional website to attract new volunteers and grow its community of walkers. Colourform was tasked with creating a new design system to improve the website user experience and interface to drive up engagement. Work was also done to improve and extend the existing brand language across marketing materials and emails.

The new design system was built in Figma. Design iterations using interactive prototypes were used to test and refine user journeys, navigation, and information hierarchy before development.