The Chelsea HQ is a 4 star hotel, health spa, conference facilities and private hospitality suites which are part of the Chelsea Football Club complex. Offering guests and visitors luxury facilities either as part of a match-day package or as a stand-alone destination for business and leisure guests.

As part of Chelsea’s marketing campaign to increase bookings to all parts of the complex, a direct mail campaign featuring a bespoke sliding box insert containing a mini-booklet about the hotel, spa and conference facilities was designed and produced. The direct mail campaign was supported by on-site posters and banners.