Sea Containers London is a luxury hotel, entertainment, leisure and wellness destination situated on the South Bank of the River Thames.
The tagline “Your Urban Resort” was used as a jumping-off point. As well as the hotel, the building is also home to an award-winning restaurant, high-end bar, wellness spa and rooftop cocktail bar. The brief called for large-scale graphic artwork to advertise this range of amenities to the passing public.
After researching the Brutalist architectural history and vibrant colours of the modern South Bank, a series of 8 large-format graphic art poster panels were designed. I created a custom typeface, inspired by the shapes found in Brutalist architecture. The vibrant, modernist colours and patterns were designed for maximum visual impact. The artwork is mounted on the side of the Sea Containers building, along the Thames riverside walkway.